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Videos

It's not market research. It's HBO

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken
November 9, 2017
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Citation

Rocha, Casas, Cedraro, Berga and Aiken (2017a, November 09). It's not market research. It's HBO. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo-9148


Videos

Programming research is now social, ongoing, anytime, anywhere

Social media and mobile technologies unlock a huge opportunity to learn and collaborate with consumers, while generating valuable consumer insights and knowledge. Learn how HBO Latin America has transformed its market research studies by harnessing...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Adriana Rocha, Laura Pellerano Berga
June 15, 2015
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Citation

Rocha and Berga (2015a, June 15). Programming research is now social, ongoing, anytime, anywhere . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/programming-research-is-now-social-ongoing-anytime-anywhere-